Since the market has grown so much over the past few decades thanks to technology, choosing the proper type of ink for your printing business can require certain research. Even more so now that print manufacturers build machines that run with more than one type of ink. As for quality and preference, customers in general have no fixed inclination towards one particular formula since the choice is completely relative to the final use of the product.

They all definitely have their own advantages and disadvantages. However, one of the oldest formulas is water-based ink which is a type of pigment-based substance using water as its main solvent to transfer the pigments.

Frugality, Durability and Quality Finish

Regardless of the fact that it’s basically the oldest form of ink, the water-based formula isn’t going anywhere for now and the reasons are many. First, it’s much less expensive than other ink types; this formula is popularly used in inkjet printing since they are very durable and don’t blur with the passing of time. Used on the right substrate, water-based inks can conserve their liveliness for years without quality deterioration.

This endurance is achieved thanks to the particularity that premium water-based inks have a single neutral base to each pigment which is combined with colored particles. The chemical structure of said particles is weather resistant, therefore, some natural phenomenons don’t affect the substrate as much as it would on formulas made for indoor purposes.

An accidental Increase in Water-Based Ink Demand

On the other hand, the continuously increasing amount of strict government regulations were positive for increasing the investment in water-based ink development within the printing industry. The moment that law started to demand printers to comply with heavily environmental-oriented regulations, the production and distribution of the industry came down.

Nevertheless, as these laws rendered some formulas too expensive to use, it ended up being positive in encouraging the development of more eco-friendly alternatives. Thus, printing companies started to investigate and improve formulas that allow them to work freely again without having to break neither the law nor the bank.

It was like this that they decided to do research on solvent-based substances that didn’t need volatile organic compounds (VOCs), in other words, to use water as a main solvent to reduce environmental impact as much as possible. All of this to comply with the U.S. Environmental Protection Agency (EPA) whose objective was to reduce ink contamination as much as possible.

The goal was finally achieved and thanks to that, water-based inks are quite a popular choice across numerous branches of the industry.

Although this isn’t the end of the road. Water-based ink still has future in portions of the market yet unpenetrated. Consequently, chemists haven’t stopped maximizing the performance of water-based inks with the intention of earning a better portion of the market share. Ultimately, this is all up to the regulatory system and to the capability of printing brands to turn green once the less ecological printing options lose value.